The Story Behind GRN AMP
From Corporate to Consulting: Turning KPIs from Red to Green
If there’s one thing I’ve learned in my career, it’s that timing is everything. Back in May 2022, I took a leap and started GRN AMP (pronounced “Green Amp”), a data-driven consulting firm built on the idea of turning KPIs from red to green and amplifying business growth. Then, a new opportunity came knocking—I joined The Parent Company as Vice President of Merchandising. It was a wild ride filled with store openings, distribution center realignments, brand launches, reorganizations, mergers., and more. But as much as I loved the hustle, there was always this little voice in the back of my mind whispering, “What about GRN AMP?”
GRN AMP | Data-Driven Consulting
The Corporate Hustle Meets a Passion Project
My time at The Parent Company was nothing short of an adventure. I stepped into a world where every day was a new challenge — all of which required strategy, data, and leadership. I was centralizing operations, driving revenue, and navigating the ups and downs of a merger with Gold Flora. But when the dust settled, it was clear that the time had come to dust off the cobwebs on GRN AMP and bring my consulting firm back to life.
Why GRN AMP? Because Good Ideas Deserve Second Chances
I founded GRN AMP because I knew there was a better way to do business—one that blends strategic insight, data-driven decision-making, and a lot of elbow grease. My goal was simple: to help companies optimize operations, improve KPIs, and drive sustainable growth, whether through a full-scale reorganization or fine-tuning marketing strategies. I’ve been through layoffs. I’ve had to make tough team decisions. In my opinion, many of these hard times were avoidable… If only our organization had sought realistic (yet still ambitious) growth.
And so, after my run with The Parent Company, I jumped back into GRN AMP with renewed energy and purpose! The challenges I faced in corporate roles weren’t just lessons—they were fuel for building a consulting firm that understands the real-world pressure of running a business.
What GRN AMP Offers: More Than Just Advice
GRN AMP isn’t your typical consulting firm. We’re not here to give generic advice and call it a day. We’re here to dig deep, get our hands dirty, and partner with companies that want more than consultants—they want collaborators and they want doers. We specialize in evaluating operational effectiveness, creating and monitoring KPIs, refreshing marketing collateral, and planning for big transitions.
We understand that every business has its own set of challenges, and that’s why we take a customized approach to every client engagement. Whether you’re looking to optimize your supply chain, reorg your team, or build a killer dashboard, GRN AMP is here to help you see the data behind your decisions and leverage it for growth.
Looking Forward: Let’s Turn Those “What Ifs” Into “What’s Next”
Relaunching GRN AMP has been one of the most rewarding decisions of my career. It’s given me the chance to step back, reflect, and realize that sometimes the best way forward is to circle back to where you started.
So, let’s connect. If you’re facing challenges, navigating changes, or just looking to level up, GRN AMP is ready to partner with you. Let’s take your business from red to green—and maybe even have some fun doing it.
Here’s to new beginnings (even if they start with a bit of dusting off).
